TRUE: short at $18, a lot of upside priced in

TrueCar (TRUE) is a website that shows car buyers what others are paying and consumers could walk to their TrueCar Certified Dealers with a certificate to get a guaranteed saving.

The company always presents itself as a disruptor and should be on the headline of TechCrunch, but in the end is JUST another lead generation business. It doesn’t have the necessary moat, and too much upside is priced in.Read More »

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